As Product Design Director, my role has expanded strategically to encompass more focus on the cross functional relationships and longer-term business goals of the company. I work horizontally across the business areas, develop and coach my management team, partner with Design Ops and ensure our designers are setup for success. I work directly with our SVP of Product Design in SF, ensuring they have the salient information, at the right time. Ultimately, I am responsible for supporting and representing the design team in Europe and directing the design strategy, growth and development, design process and ensuring the wellbeing of the team.

In September 2021, I wanted to learn more about the NFT space and decided to create and design a collection. The collection ‘Tenchickens’ featured 10 highly desirable, collectible Chickens, with different names and attributes. The collection sold out in 7 days.

Plane is a semi-anonymous social network.

Plane offers a simple yet refreshingly clean approach to social communication, and the ephemeral mechanic of Signals disappearing after 24hrs keeps the experience very much ‘in the moment’.

Plane was featured by Apple in the US App Store, Techcrunch, The LA Times and featured by Product Hunt on launch day. 

You can also read this blog post written by one of our users

The Plane service was closed in q1 2017. 

I setup Darling Dash in 2010 as a product design studio and consultancy. In the early days I delivered design, marketing and creative campaigns for select clients.

The studio evolved into a product development vehicle and has provided the launchpad to spin out stand alone products and startups. Some of which have gone on to be funded and acquired. 

A private sharing app for two people to share moments and memories without the prying eyes of social networks.

Widely regarded as the original 'private sharing app' in what became a busy vertical, Cupple was eventually acquired in 2013 by a Silicon Valley competitor. My role at Cupple was CEO and Co Founder. 

I was Lead UX/UI Designer for the ‘mFactory’ mobile project onsite at Novartis in Basel. Working with enterprise PM’s and Brand Managers to deliver mobile solutions. The role consisted of gathering requirements, validation, wireframes, concept designs and prototypes.

I was also leading co-creation workshops with clients onsite and holding workshops for internal teams to improve and build design culture. 

My design has been applied across a range of products. From scoping and designing initial prototypes, conducting user feedback interviews and validation sessions to executing on final product. 

My UX approach is influenced by communication, feedback, testing and data. I'm equally at home with paper and pen as I am building forms, surveys and validating test sessions and using data.  

My work has been featured across a range of publications from the Emirates Magazine, Techcrunch, The LA Times, Smashd Magazine, WSJ and Digital Trends. You can read about them in the links below.

I take responsibility for product launch and pr and have a built a valuable network of journalists over the years. I have also been invited to speak at Hyper Island, Ustwo and mentored at Ignite100, which gives me the opportunity to network, learn and share. 

The LA Times, Techcrunch, The Next Web, Product Hunt Digital Trends and Apple. 

I was creative director and lead producer on Tiny Lights.

Working alongside development team Fluid Pixel Studio, Tiny Lights was launched on IOS in June 2011 and was featured by Apple, received reviews from the Guardian and won a Bronze award from Pocket Gamer. 

Scroll down to watch the video and see the Tiny Lights in glorious action. 

Jagger Frames is an IOS app that reimagines the task of collecting someones details when you meet. 

I produced the UI/UX, branding and designed the website for the app and worked with a developer who built the app using Swift.

The app is not destined to alter the course of the universe but does feature a psychedelic walrus that lives in space and feeds on nuclear-powered cheeseburgers. 

The app was launched to the App Store in 2015 and can be downloaded here. 

In 2013 I recorded an EP of original material and released it on Spotify and iTunes. Listen to it here. 

Musical references are Elbow, Springsteen, Peter Gabriel and Death Cab for a Cutie.

‘For all the love we lost’ was mastered by Fraser Smith (Shed Seven) whose previous career credits include Little Man Tate, The Yards, Kate Louise Smith, Shed Seven and Ian Brown.

The record exists solely in a digital format and is available on Spotify and iTunes.  Our debut single was played on BBC Introducing.