Bootstrap marketing an app launch

If you’re a small startup you are your advertising agency. You’re responsible for positioning the brand, setting the tone of voice and steering the creative direction. Thinking about your advertising is paramount and it doesn’t mean you’re a mad man to plot your global ad campaign.

Read More

No Swiping, No Selfies, No Nonsense.

When we set out to build Plane we wanted to do something that was fundamentally different. No swiping, no selfies, no nonsense. We wanted to build a tool where people connect not based on how they look but how they see the world. A picture-less social network, a social icebreaker, a non superficial messenger.

Read More